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Market share—Key to higher profitability? · Study

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ArticleMarket share—Key to higher profitability?

Jon K. Newton1983

Article1983

Market share—Key to higher profitability?

12 citations·0/0 files stored·Long Range Planning

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Consumer Market Behavior and Pricing Business Strategies and Innovation Merger and Competition Analysis

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1981Market share: Key to profitability?1978The directional policy matrix—tool for strategic planning 1976A fundamental approach to strategy development 1990A Fundamental Approach to Strategy Development

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Details

Year1983

Typearticle

Published1983-02-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations12

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0024-6301(83)90133-4

openalex_workW1969486855

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