A Discourse Perspective for Critical Public Relations Research: Life Sciences Network and the Battle for Truth

Judy Motion · C. Kay Weaver

152 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Rhetoric and Communication Studies Cultural and political discourse analysis

Abstract

Critical public relations scholarship is increasingly required to justify the contribution that is made to theory and practice. Within this article, an integrated political economy and discourse analysis is deployed to examine a progenetic engineering advocacy campaign conducted by the Life Sciences Network in New Zealand. The analysis demonstrates the value of examining the sociopolitical contexts in which public relations operates and the discourses that it seeks to produce or influence and thus provides a constructive foundation for further critical research.

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1980Power/Knowledge: Selected Interviews and Other Writings 1972-1977 1993Discourse and Social Change.1970Archaeology of Knowledge 1974The Archaeology of Knowledge.1986On Postmodernism and Articulation 1995The New Zealand Experiment: A World Model for Structural Adjustment?2001Two-Way Symmetrical Public Relations: Past, Present, and Future 2013Manager's Guide to Excellence in Public Relations and Communication Management

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2010Institutionalization of corporate social responsibility within corporate communications 2005The power of social capital: Adapting Bourdieu to the study of public relations 2012Fringe public relations: How activism moves critical pr toward the mainstream 2006Public Relations Research at the Crossroads 2012Environmental risk, sustainability discourses, and public relations 2006Rethinking power in public relations

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