Models, Context, and Achievement Fantasy: Parametric Studies and Theoretical Propositions

Abstract

Summary 582 Ss in 8 experiments viewed 1 of 9 films portraying models involved in achievement (Ach), affiliation (Aff), or neutral (Neu) activity. Ss who viewed Ach models after an interval of adaptation to the setting produced more TAT n Ach immediately after the film than other adapted Ss. Under other conditions, Ss who viewed Ach models produced significantly less n Ach than Ss who viewed non-Ach models. Results were ordered to a “subself” conception of personality organization and three theoretical propositions: (a) Models elicit fantasy thematically similar to their activity unless S is incompatibly preoccupied, (b) in which case models cause suppression of similar fantasy; but (c) in fantasy both elicitation and suppression are short-lived.

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