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Human brands and mutual choices: an investigation of the marketing assistant professor job market
16 references·3 citing·45 second hop
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References

  • 1973Job Market Signaling16,329 cited
  • 1968The Matthew Effect in Science6,700 cited
  • 1968The Matthew effect in science. The reward and communication systems of science are considered.4,791 cited
  • 1973A Theory of Marriage: Part I3,566 cited
  • 1992Two Sided Matching: A Study in Game-Theoretic Modeling and Analysis.1,625 cited
  • 1990Two-Sided Matching1,377 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1975Maximum score estimation of the stochastic utility model of choice886 cited
  • 1974A Theory of Marriage670 cited
  • 2010Matching and Sorting in Online Dating667 cited
  • 1984Journal of Consumer Research657 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 2025Methodology for Designing University Business Curricula with an Impact on the Family Economy475 cited

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2010
What makes you click?—Mate preferences in online dating
452 cited

Cited by

  • 2018Conceptualizing and researching personal branding effects on the employability61 cited
  • 2020Working It: Managing Professional Brands in Prestigious Posts27 cited
  • 2021Artists brands and museums: understanding brand identity14 cited