The Entrepreneurial Curriculum – Equipping Graduates for a Career in the SME Sector

Elaine Collinson

14 citations0/0 files storedJournal of Research in Marketing and Entrepreneurship

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Entrepreneurship Studies and Influences Vocational and Entrepreneurial Education Management and Marketing Education

Abstract

This paper considers the mutually advantageous relationship that can exist between the University and the SME sectors. Such a relationship is explored through the notion of the Marketing/Entrepreneurship paradigm. The author shares good practice through drawing upon their experience of developing and running shared SME and University programmes.

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1995The position of marketing education 1999Entrepreneurship education: Alumni perceptions of the role of higher education institutions 1990Marketing skills: Critical issues in marketing education and training

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2015A Standardized Marketing Audit Model for Entrepreneurship Education in Egypt

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