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Présence de pairs dans une annonce et efficacité publicitaire: le cas des enfants de 8 à 12 ans
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Présence de pairs dans une annonce et efficacité publicitaire: le cas des enfants de 8 à 12 ans (2005)Présence de pairs dans une annonce et eff…Advances in Consumer Research (2025)Advances in Consumer ResearchParents, peer groups, and other socializing influences. (2000)Parents, peer groups, and oth…Children, Advertising, and Product Experiences: A Multimethod Inquiry (2000)Children, Advertising, and Pr…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…Children as Consumers (1998)Children as ConsumersThe Company They Keep: Friendships and Their Developmental Significance (1996)The Company They Keep: Friend…The Aad-Ab-PI relationship in children: The impact of brand familiarity and measurement timing (1996)The Aad-Ab-PI relationship in…Sold Separately: Parents and Children in Consumer Culture. (1995)Sold Separately: Parents and …The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions (1992)The Influence of Familial and…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Children's Friendships (1980)Children's FriendshipsConsumer Socialization: A Theoretical and Empirical Analysis (1978)Consumer Socialization: A The…Social Learning Theory (1977)Social Learning TheoryConsumer Socialization (1974)Consumer SocializationSocial Learning and Personality Development (1964)Social Learning and Personali…A Handbook of Child Psychology (1932)A Handbook of Child PsychologyAdolescents: Involvement in Product Categories and Attitude toward Brands (2008)Adolescents: Involvement in P…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Customers' motivations for maintaining relationships with service providers (1997)Income and well-being: an empirical analysis of the comparison income effect (2004)Behavioral Evidence of the Effects of Televised Food Messages on Children (1982)The marketing advantages of strong brands (2003)The Development of Self‐Brand Connections in Children and Adolescents (2005)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Expectancy–Value Theory of Achievement Motivation (2000)The Construct of Resilience: A Critical Evaluation and Guidelines for Future Work (2000)Handbook of Positive Psychology (2001)Brand Community (2001)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)Social Identity Theory and the Organization (1989)Negative self-efficacy and goal effects revisited. (2003)Toward a Psychology of Human Agency (2006)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Toward a Comprehensive Model of International Adjustment: An Integration of Multiple Theoretical Perspectives (1991)Altruism and Prosocial Behavior (2003)Effects of extrinsic and intrinsic motivation on employee knowledge sharing intentions (2007)Peer Contagion in Child and Adolescent Social and Emotional Development (2010)Online communication, social media and adolescent wellbeing: A systematic narrative review (2014)Transformation of Adolescent Peer Relations in the Social Media Context: Part 1—A Theoretical Framework and Application to Dyadic Peer Relationships (2018)The development of a child into a consumer (2001)Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence (2004)Parental Mediation of Undesired Advertising Effects (2005)
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  • 2008Adolescents: Involvement in Product Categories and Attitude toward Brands11 cited