Article2010

Vanity and public self‐consciousness: a comparison of fashion consumer groups and gender

68 citations0/0 files storedInternational Journal of Consumer Studies

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Perception and Purchasing Behavior Fashion and Cultural Textiles Consumer Behavior in Brand Consumption and Identification

Abstract

Abstract The purpose of this study was to compare vanity and public self‐consciousness between fashion consumer groups (fashion change agents, fashion followers) and genders. Vanity has four dimensions: concern for physical appearance, a positive (perhaps inflated) view of physical appearance, concern for achievement and a positive (perhaps inflated) view of achievement. Participants (284 women; 116 men; mean age = 21.16) completed scales measuring consumer vanity, public self‐consciousness and fashion innovativeness and opinion leadership. Women scored higher on vanity physical concern, vanity achievement concern, vanity achievement view and public self‐consciousness than men. Fashion change agents scored higher on vanity physical concern, vanity physical view and public self‐consciousness than fashion followers.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 68 citations exist upstream.

References

1891The Principles of Psychology 1954A Theory of Social Comparison Processes 2000Emerging adulthood: A theory of development from the late teens through the twenties.2025Advances in Consumer Research 1975Public and private self-consciousness: Assessment and theory.1982Self-Concept in Consumer Behavior: A Critical Review 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1981Attention and Self-Regulation

Cited by

2019Role of consumer vanity and the mediating effect of brand consciousness in luxury consumption 2013Uncovering Victoria's Secret 2015Linking fashion consciousness with Gen Y attitude towards prestige brands 2012Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self‐consciousness 2021Actual versus ideal self: An examination of the impact of fashion self congruence on consumer’s fashion consciousness and status consumption tendencies

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.