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Zwölf Mythen der Inhouse-Weiterbildung im Marketing
1 references·0 citing·6 second hopsampled
Zwölf Mythen der Inhouse-Weiterbildung im Marketing (2012)Zwölf Mythen der Inhouse-Weiterbildung im…The organizational roles of marketing and marketing managers (2010)The organizational roles of m…The Measurement of Observer Agreement for Categorical Data (1977)Evolving to a New Dominant Logic for Marketing (2003)Uncovering the influence of the international marketing function in international firms (2014)Marketing effectiveness: Metrics for effective strategic marketing (2015)The Content Analysis Guidebook (2017)Marketing (as) rhetoric: an introduction (2018)
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  • 2010The organizational roles of marketing and marketing managers39 cited

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