Selling the work ethic: from Puritan pulpit to corporate PR

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Education and Work Dynamics Employment, Labor, and Gender Studies Weber, Simmel, Sociological Theory

Abstract

1. Introduction Part 1: Work, Wealth and Inequity 2. The Virtue of Work and Wealth 3. Work, Status and Success 4. Justifying Wealth 5. Legitimising Inequality Part 2: Motivating Work - Coercion and Persuasion 6. Increasing Productivity 7. Work and Identity 8. Work Ethic in Crisis? 9. Keeping the Unemployed Down 10. Welfare to Workfare Part 3: Motivating Work - Conditioning 11. Teaching Work Values 12. Work, Consumption and Status 13. Long Hours and Little Leisure 14. Conclusion

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