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The hype machine---media, corporate communications, and futurist prognosticators---are hard at work promoting Big Data. There are computing and storage resources that, like the "dark fiber" installed at the turn of the millennium that now carries streaming video, are looking for huge data sets that require the powerful processing and tremendous storage capacity of the new infrastructure. And there is no better confluence than that provided by the impetus to rearticulate Communication Design Quarterly in an age of Big Data. The New York Times has been running articles about Big Data for some time: "Big data is all about exploration without preconceived notions."
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