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A PROBABILISTIC THEORY OF UTILITY

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2019Theory of games and economic behavior16,630 cited
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2016Symmetric Sequential Stability in the Graph Model for Conflict Resolution with Multiple Decision Makers96 cited
1960Stochastic Choice and Subjective Probability73 cited
2015On preference imprecision71 cited
1987Pseudo-orders: Definition, properties and numerical representation67 cited
2016Quantitative Predictions in Quantum Decision Theory59 cited

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2018Upper and lower probabilistic preferences in the graph model for conflict resolution52 cited

1978A Survey of Multiattribute/Multicriterion Evaluation Theories46 cited

2017Quantum Probabilities as Behavioral Probabilities44 cited

2012Choice and individual welfare41 cited

2020The history of academic research in marketing and its implications for the future37 cited

1974Experimental Tests of a Stochastic Decision Theory (1959)33 cited

1978A Probabilistic Expected Utility Theory of Risky Binary Choices28 cited