Applying a behavioural and operational diagnostic typology of competitive intelligence practice: empirical evidence from the SME sector in Turkey

Sheila Wright · Christophe Bisson · Alistair Duffy

43 citations0/0 files storedJournal of Strategic Marketing

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Competitive and Knowledge Intelligence Intelligence, Security, War Strategy Business Strategy and Innovation

Abstract

This paper reports on an empirical study conducted within the SME sector in the city of Istanbul, Turkey. The findings from this study enabled the creation of a behavioural and operational typology of competitive intelligence practice, one developed from the work of S. Wright, D.W. Pickton and J. Callow (2002. Competitive intelligence in UK firms: A typology. Marketing Intelligence & Planning, 20, 349–360). Using responses to questions which indicated a type of behaviour or operational stance towards the various strands of CI practice under review it has been possible to identify areas where improvements could be made to reach an ideal situation which could garner significant competitive advantage for the SMEs surveyed.

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2019Problems and Perspectives in Management 2008Competitive intelligence: a multiphasic precedent to marketing strategy 2001Competitive Intelligence Adds Value:2002Competitive intelligence in UK firms: a typology 1995Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners 2009Strategic planning in growth oriented small firms 2009Competitive intelligence in practice: empirical evidence from the UK retail banking sector 2008Issues in defining competitive intelligence: an exploration

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