Article2008

Ahead of their time? Barriers to action in green tourism firms

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Environmental Sustainability in Business Diverse Aspects of Tourism Research Community-based Tourism Development and Sustainability

Abstract

This paper presents findings from a qualitative research investigation into tourism firms and the environment. It focuses on the factors preventing a sample of small environmentally accredited businesses from undertaking further action. Attitudinal, financial and operational factors are identified. It argues that in order to encourage businesses to undertake environmentally responsible practices the conditions in which they operate must be favourable; these include adequate support and infrastructure. Crucial, however, is addressing widespread scepticism towards environmental alternatives in both the public and operators, so as to make ‘going green’ commercially viable.

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References

1993Doing Qualitative Research 1992A Template Approach to Text Analysis: Developing and Using Codebooks 2000Characteristics and goals of family and owner-operated businesses in the rural tourism and hospitality sectors 1985Messing About in Problems 1995Environmental management in hotels 2000Small firm environmental ethics: how deep do they go?1997Towards an Understanding of Ethical Behaviour in Small Firms 1998Attitudes to environmental management held by a group of hotel managers in Edinburgh

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