Liquid Modernity and Entrepreneurship Orientation in University Students

Abstract

This study has explored the entrepreneurship orientation of university students. The future planning of the sample appears to be oriented to self-employment rather than entrepreneurship or employed work. Students have indicated the changing society, lack of business-knowledge, social support, and family time as equally important as the difficulties of entrepreneurship as a career. Students with a family entrepreneurship background were more oriented to create their own business and they give more importance to the fact that entrepreneurship career has a negative impact on family time. The strongest motivations for respondents in starting their own business were economic independence and self-government.

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