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• 2010In-Game Advertising Effects123 cited
• 2021Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic: the case of online modest fashion SMEs in Egypt31 cited
• 2016The efficacy of cause-related marketing within a social network: The effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive29 cited
• 2002Corporate Advertising as Inoculation against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects27 cited
• 2020The Powers and Perils of Societal Advertising23 cited
• 2023On or off topic? Understanding the effects of issue-related political targeted ads19 cited
• 2007Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: An Experimental Study of Initial Branding Advantage15 cited
• 2009Revisiting Concepts of Public Relations Audience Through Postmodern Concepts of Metanarrative, Decentered Subject, and Reality/Hyperreality11 cited
• 2019The impact of consistency between the emotional feature of advertising music and brand personality on brand experience11 cited
• 2011The Effects of the Image Differentiated Positioning Strategy on Airlines Consumer Behavior: An Application of the Schema Theory9 cited