Wallace and his ways: A study of the rehtorical genre of polarization

Richard D. Raum · James S. Measell

18 citations0/0 files storedCentral States Speech Journal

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Rhetoric and Communication Studies Linguistics and Discourse Analysis Cultural and political discourse analysis

Abstract

By focusing upon the rhetoric of Governor George C. Wallace, this study isolates, describes, and characterizes those elements inherent to the rhetorical strategy of polarization. Previous studies of “polarization” have failed to encompass both message and non‐message variables in their attempts to explain the process of polarization. This study discusses numerous message and non‐message variables before positing generalizations about polarization as a genre of discourse.

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References

1952Social psychology.1978Rhetorical Criticism: A Study In Method 1996Philosophy and Rhetoric 1972Critiques of contemporary rhetoric 1973Generic Constraints and the Rhetorical Situation 1971Nixon, Agnew, and the “silent majority”: A case study in the rhetoric of polarization 1935The psychology of the audience.1970An American Melodrama: The Presidential Campaign of 1968

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1984Genre as social action

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