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ArticlePerformance typologies of new product projects

Robert G. Cooper1995

Article1995

Performance typologies of new product projects

Robert G. Cooper · Elko J. Kleinschmidt

101 citations·0/0 files stored·Industrial Marketing Management

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Innovation and Knowledge Management Firm Innovation and Growth Product Development and Customization

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References

1985Competitive Advantage: Creating and Sustaining Superior Performance 1985Competitive advantage, creating and sustaining superior performance 1983The diffusion of innovations 1993Reengineering the Corporation 1994Determinants of New Product Performance: A Review and Meta‐Analysis 1993An Interim Report on Measuring Product Development Success and Failure 1984A study of success and failure in product innovation: The case of the U.S. electronics industry 1987Success factors in product innovation

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2010Exploring the Impact of Technological Competence Development on Speed and NPD Program Performance 2003Profitable Product Innovation: The Critical Success Factors 2003The role of the Internet in new product performance: A conceptual investigation 2003What Makes Product Development Market Oriented? Towards a Conceptual Framework 2019The function-specific microfoundations of dynamic capabilities in cross-border mergers and acquisitions

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1995New product performance: Keys to success, profitability & cycle time reductionarticle · 12 shared references 2003Profitable Product Innovation: The Critical Success Factorschapter · 10 shared references 20002 New Product Performance: What Distinguishes the Star Productsarticle · 9 shared references 1995The relative importance of new product success determinants—perception versus realityarticle · 8 shared references 2007The innovation and success of consumer electronics using new product development processarticle · 7 shared references 1993Major New Products: What Distinguishes the Winners in the Chemical Industry?article · 6 shared references

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Year1995

Typearticle

Published1995-10-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations101

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/0019-8501(95)00034-8

openalex_workW1973333809

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2011

On the application of lean principles in Product Development: a commentary on models and practices

2018The use of effectuation in projects: The influence of business case control, portfolio monitoring intensity and project innovativeness

2019The Effects of Corporate Social Responsibility on Service Innovation Performance: The Role of Dynamic Capability for Sustainability