STRATEGIC MANAGEMENT OF TECHNOLOGY

H. Igor Ansoff

83 citations0/0 files storedJournal of Business Strategy

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Business Strategies and Innovation Innovation and Knowledge Management Information Technology Governance and Strategy

Abstract

The high‐tech companies that will succeed in this environment will fundamentally revise their strategies from the historical technology‐driven product proliferation to strategies that control the rate of technological advances, segment markets according to distinctive customer needs, and design products to respond to those needs.

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1997Strategy and Structure 1964My years with General Motors 1985Implanting strategic management

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