Contextualized Qualitative Research in Venezuela: Coercive Isomorphic Pressures of the Socioeconomic and Political Environments on Public Relations Practices

Abstract

This contextualized qualitative research, conducted in Venezuela in July 2004, tests and introduces the concept of coercive isomorphism to Sriramesh and Ver[cbreve]i[cbreve]'s (2003) Sriramesh, K. and Veri, D. 2003. “A theoretical framework for global public relations research and practice”. In The global public relations handbook: Theory, research, and practice, Edited by: Sriramesh, K. and Veri, D. 1–19. Mahwah, NJ: Lawrence Erlbaum Associates, Inc. [Crossref] , [Google Scholar] global public relations theory. It does so by analyzing professional opinions and experiences concerning the status of the profession and how the country's socioeconomic and political environments impact the practice. Twenty-one top-level public relations professionals were interviewed for an average of 90 min each in the 2 largest cities: Caracas and Maracaibo. Venezuela is at a crucial, if not breaking, point in its history, as the majority of participants explain, due to conflicting political and social forces. Likewise, the impact of conflict is exerting pressure on the public relations profession and professionals.

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