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Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms
16 references·2 citing·39 second hop
Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms (2011)Impact of Brand Diversification on Firm P…Strategic Brand Management (2007)Strategic Brand ManagementDiversification Discount or Premium? New Evidence from the Business Information Tracking Series (2004)Diversification Discount or P…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…Curvilinearity in the diversification-performance linkage: an examination of over three decades of research (2000)Curvilinearity in the diversi…Diversification's effect on firm value (1995)Diversification's effect on f…Tobin's q, Corporate Diversification, and Firm Performance (1994)Tobin's q, Corporate Diversif…A Simple Approximation of Tobin's q (1994)A Simple Approximation of Tob…Additional evidence on equity ownership and corporate value (1990)Additional evidence on equity…Research on corporate diversification: A synthesis (1989)Research on corporate diversi…Tobin's q and the Importance of Focus in Firm Performance (1988)Tobin's q and the Importance …The relationship between return and market value of common stocks (1981)The relationship between retu…Principles of Corporate Finance. (1981)Principles of Corporate Finan…Anomalies in relationships between securities' yields and yield-surrogates (1978)Anomalies in relationships be…Strategy, structure, and economic performance (1975)Strategy, structure, and econ…Strategy, structure, and economic performance (1974)Strategy, structure, and econ…The Behavior of Stock-Market Prices (1965)The Behavior of Stock-Market …Does firm strategy influence corporate social responsibility and firm performance? Evidence from the tourism industry (2022)Does firm strategy influence …Diversification strategies and failure rates in the Texas lodging industry: Franchised versus company-operated hotels (2020)Diversification strategies an…The Cost of Capital, Corporation Finance and the Theory of Investment (1958)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Agency Costs of Free Cash Flow, Corporate Finance, and Takeovers (1986)Higher market valuation of companies with a small board of directors (1996)A Survey of Corporate Governance (1997)Founding‐Family Ownership and Firm Performance: Evidence from the S&P 500 (2003)Determinants of corporate borrowing (1977)The Modern Industrial Revolution, Exit, and the Failure of Internal Control Systems (1993)Investor Protection and Corporate Valuation (2002)Digital Business Strategy: Toward a Next Generation of Insights (2013)DISTRIBUTION OF INCOMES OF CORPORATIONS AMONG DIVIDENDS, RETAINED EARNINGS AND TAXES (1956)Portfolio Selection: Efficient Diversification of Investments (1959)Dividend Policy, Growth, and the Valuation of Shares (1961)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Conditional Heteroskedasticity in Asset Returns: A New Approach (1991)Capital Market Equilibrium with Restricted Borrowing (1972)Risk, Return, and Equilibrium: Empirical Tests (1973)A critique of the asset pricing theory's tests Part I: On past and potential testability of the theory (1977)Common risk factors in the returns on stocks and bonds (1993)Returns to Buying Winners and Selling Losers: Implications for Stock Market Efficiency (1993)The Nature of the Firm (1937)Financing Constraints and Corporate Investment (1987)The Cross-Section of Expected Stock Returns (1992)Enjoying the Quiet Life? Corporate Governance and Managerial Preferences (2003)The Contributions of Industrial Organization To Strategic Management, (1981)Strategic management and economics (1991)It's All about Me: Narcissistic Chief Executive Officers and Their Effects on Company Strategy and Performance (2007)Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm? (1991)INTERNATIONAL DIVERSIFICATION: EFFECTS ON INNOVATION AND FIRM PERFORMANCE IN PRODUCT-DIVERSIFIED FIRMS. (1997)Corporate Governance, Board Diversity, and Firm Value (2003)How do family ownership, control and management affect firm value? (2005)Boards: Does one size fit all☆ (2007)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)The Capital Structure Puzzle (1984)The Determinants of Capital Structure Choice (1988)The theory and practice of corporate finance: evidence from the field (2001)
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References

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  • 1990Additional evidence on equity ownership and corporate value4,311 cited
  • 1981Principles of Corporate Finance.3,634 cited
  • 1995Diversification's effect on firm value3,069 cited
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  • 1978

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Anomalies in relationships between securities' yields and yield-surrogates
750 cited

Cited by

  • 2020Diversification strategies and failure rates in the Texas lodging industry: Franchised versus company-operated hotels31 cited
  • 2022Does firm strategy influence corporate social responsibility and firm performance? Evidence from the tourism industry29 cited