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Research Issues in Building Brand Equity and Global Brands in the PC Market
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Research Issues in Building Brand Equity and Global Brands in the PC Market (2007)Research Issues in Building Brand Equity …The relationship between brand equity and intention to buy: the case of convenience stores (2020)The relationship between bran…Factors influencing brand association (2013)Factors influencing brand ass…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI GERAI STARBUCKS COFFEE (Studi Pada Konsumen Domestik Starbucks Coffee di Wilayah Bali) (2017)IMPACT OF PRICE PROMOTION ON BRAND EQUITY MODEL: A STUDY OF ONLINE RETAIL STORE BRANDS (2020)Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Whence Consumer Loyalty? (1999)Satisfaction: a behavioral perspective on the consumer (2010)Determinan Purchase Intention: Perspektif Pelanggan Minimarket (2021)The Influence of Product Packaging Design and Online Customer Review on Brand Awareness and Their Impact on Online Purchase Intention (2023)
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  • 2013Factors influencing brand association19 cited
  • 2020The relationship between brand equity and intention to buy: the case of convenience stores17 cited

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