A Chi-Square Application on the Factors Influencing Internet Banking Adoption (IBA) and Usage in Botswana

Abstract

There exists a myriad of studies on technology acceptance theories that have been used to study the adoption of Internet banking services world over. However, Technology acceptance model (TAM) has gained wide popularity compared to other behavioral theories. This study uses some constructs from TAM and IDT to investigate the factors that influence IBA in Botswana’s Gaborone city working class and college students. A quantitative research study approach, using a questionnaire as the research instrument was adopted. The study notes that among other factors, PEOU, PU and trust have a significant influence on IBA. The study also notes that IB awareness and resources must be increased for them to contribute significantly to the positive adoption rates of IB in Botswana. Lastly, instead of taking a confirmatory approach to behavioral studies like this one, the authors would like to suggest that an exploratory study maybe more appropriate with structural equation modeling as the preferred analysis technique. This can reveal more insights into the data. However, if this is to be done, the sample size needs to be increased. Sample size is one of the weakness of this study hence we cannot generalize the findings to the whole of Botswana. DOI: 10.5901/mjss.2014.v5n20p596

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