Governing Public Service Broadcasting: “Public Value Tests” in Different National Contexts

Abstract

This article presents a study of the implementation of new elements of media governance in the UK, Germany, and Norway. Seeking to amend the existing models, the three states have introduced different versions of so-called “public value tests” to assess the relevance, market impact, and cost/value of any new public service. The cases represent a meeting of national and supranational actors struggling to fit a staple of media policy into novel settings, developing new methods in the process. In discussing the development and organization of the tests, substantial differences are identified within a shared framework. Scrutinizing the specific implementations of the tests, it is argued that the actors involved, the measures, as well as the scopes vary across the cases.

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