Internationalisation of service firms through corporate social entrepreneurship and networking

Pervez Nasim Ghauri · Misagh Tasavori · Reza Zaefarian

121 citations0/0 files storedInternational Marketing Review

No readable copy stored yet — this record is metadata only.

The last attempt did not produce a readable copy.

Literature note Cite in a project Citation map

Innovation and Socioeconomic Development Entrepreneurship Studies and Influences International Business and FDI

Abstract

Purpose – The purpose of this paper is to explore how employing corporate social entrepreneurship and developing a network of relationships with non-governmental organisations (NGOs) can support and contribute towards the internationalisation of service firms into the base of the pyramid (BOP) markets in emerging markets. Design/methodology/approach – This research adopts an exploratory approach employing qualitative multiple case studies. Three service firms that have targeted the BOP markets in India were studied. In total, 25 in-depth interviews were conducted with multinational corporations (MNCs) and their NGO partners. Data analysis was facilitated through pattern matching and systematic case comparison. Findings – The findings reveal that, by engaging in social entrepreneurship, these MNCs have focused on the neglected needs of the BOP population, developed sustainable solutions and empowerment, and started with social value creation and postponed value capturing. The pursuit of corporate social entrepreneurship has paved the way for them to establish relationships with NGOs. While the MNCs have mainly had the technical knowledge and financial resources required, collaboration with NGOs have allowed them to learn about the BOP’s specific needs and benefit from the NGOs’ knowledge, human resources and good relationships in this market. Originality/value – This research unravels how service firms can seize opportunities at the BOP. The authors build on social entrepreneurship theory and bring new insights to the field of international business. In addition, the authors broaden the network view and show how networking with social actors such as NGOs enables the mobilisation of resources, actors and activities in emerging markets.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 121 citations exist upstream.

References

1984Case Study Research: Design and Methods 2003Research Methods for Business Students 2007Theory Building From Cases: Opportunities And Challenges 2009Development as Freedom 2002Qualitative research & evaluation methods 2004Case Study Research 1992Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits

Cited by

2018Social Entrepreneurship Research: Past Achievements and Future Promises 2018Conceptualizing and operationalizing the social entrepreneurship construct 2017Conceptualizing social entrepreneurship in the context of emerging economies: an integrative review of past research from BRIICS 2015Putting sustainable supply chain management into base of the pyramid research 2021Extending knowledge-based view: Future trends of corporate social entrepreneurship to fight the gig economy challenges 2017

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.