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Growing importance of marketing strategies for the software industry · Study

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ArticleGrowing importance of marketing strategies for the software industry

Joseph A. Klein1994

Article1994

Growing importance of marketing strategies for the software industry

Joseph A. Klein

46 citations·0/0 files stored·Industrial Marketing Management

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Digital Platforms and Economics Intellectual Property Law Intellectual Property and Patents

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References

1962Economic Welfare and the Allocation of Resources for Invention 1986Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy 1990Industrial market structure and economic performance 1958The Anatomy of Market Failure 1962The Rate and Direction of Inventive Activity 1993The competitive challenge 1968Industrial research and technological innovation 1991An Introduction to the Law and Economics of Intellectual Property

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2007Nature and dynamics of appropriability: strategies for appropriating returns on innovation 2001Knowledge, information and intellectual property: implications for marketing relationships 2001The export mode decision‐making process in small knowledge‐intensive firms 2001Channel Switching between Domestic and Foreign Markets 2006Factors affecting the timing of the export development process: does the family influence on the business make a difference?2004

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Year1994

Typearticle

Published1994-02-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations46

Files0 public / 0

ShelfDigital Platforms and Economics

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doi10.1016/0019-8501(94)90024-8

openalex_workW1975741040

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