Looking back at struggles, looking ahead to opportunities [e-commerce]

Raj Veeramani · N. Talbert

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E-commerce and Technology Innovations Digital Innovation in Industries Digital Platforms and Economics

Abstract

At the beginning of 2000, people expected to see an explosion in business-to-business (B2B) e-commerce. Although B2B's allure drove many to launch initiatives, moving from a B2B vision to reality proved far more difficult than most companies realized.

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2003A Reference Model for E-Commerce

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