SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Optimal marketing strategy: A decision-making with ANP and TOPSIS · Study

ArticleShelves

ArticleOptimal marketing strategy: A decision-making with ANP and TOPSIS

Cheng-Shiung Wu2010

Article2010

Optimal marketing strategy: A decision-making with ANP and TOPSIS

Cheng-Shiung Wu · Chin‐Tsai Lin · Chuan Lee

127 citations·0/0 files stored·International Journal of Production Economics

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Multi-Criteria Decision Making Decision Support System Applications Strategic Planning and Analysis

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 127 citations exist upstream.

References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation 1981Multiple Attribute Decision Making: Methods and Applications 1978Organizational Strategy, Structure, and Process 1994The Capabilities of Market-Driven Organizations 2003Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS

Cited by

2019An integrated approach to catering supplier selection using AHP-ARAS-MCGP methodology 2014A hybrid multi-criteria decision modeling approach for the best biodiesel blend selection based on ANP-TOPSIS analysis 2016Using fuzzy multiple criteria decision making approaches for evaluating energy saving technologies and solutions in five star hotels: A new hierarchical framework 2016Selection of the optimal tourism site using the ANP and fuzzy TOPSIS in the framework of Integrated Coastal Zone Management: A case of Qeshm Island 2024

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1969A Combined VIKOR – Fuzzy AHP Approach to Marketing Strategy Selectionarticle · 19 shared references 2008Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy processarticle · 12 shared references 2010Value creation architecture and engineeringarticle · 10 shared references 2009Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performancearticle · 8 shared references 2015THE INTERNATIONAL JOURNAL OF ORGANIZATIONAL INNOVATIONarticle · 8 shared references 2010UN MODELO CAUSAL DE COMPETITIVIDAD EMPRESARIAL PLANTEADO DESDE LA VBR: CAPACIDADES DIRECTIVAS, DE INNOVACIÓN, MARKETING Y CALIDADarticle · 8 shared references

Details

Year2010

Typearticle

Published2010-06-05

VenueInternational Journal of Production Economics

ISSN-L0925-5273

Languageen

Citations127

Files0 public / 0

ShelfMulti-Criteria Decision Making

Identifiers

doi10.1016/j.ijpe.2010.05.013

openalex_workW1976785804

Links

Imported from OpenAlex (CC0) — nothing here is generated.

An Overview of Multi-Criteria Decision Analysis and the Applications of AHP and TOPSIS Methods

2018An Integrated Sustainable Supplier Selection Approach Based on Hybrid Information Aggregation

2016Application of interpretative structural modelling integrated multi criteria decision making methods for sustainable supplier selection

2013A hybrid fuzzy group ANP–TOPSIS framework for assessment of e-government readiness from a CiRM perspective