An analytical scheme for the change of the apparel design process towards quick response

Abstract

Proposes models of a descriptive and interpretative type which examine the temporal sequences of the activities and decisions taken in the textile apparel chain with reference to design. Examines the opportunities for improvement and also identifies the obstacles that interfere with the realization of quick response (QR) in design. Analyses, using the proposed models, the possible interventions along the chain as regards design activities and interaction between these and the production and sales activities. Highlights the following: the reduction of design lead time, through the parallelization of fabric and garment design and through the use of information technology; the reduction of the variety of production input without penalizing the variety perceived by the final consumer; and the acquisition, during design, of preliminary information on future sales, in order to rationalize the offer and carry out the initial assortment of production input.

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