How Publics, Public Relations, and the Media Shape the Public Opinion Process

James K. Van Leuven · Michael D. Slater

31 citations0/0 files storedPublic Relations Research Annual

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Media Studies and Communication Public Relations and Crisis Communication Media Influence and Politics

Abstract

(1991). How Publics, Public Relations, and the Media Shape the Public Opinion Process. Public Relations Research Annual: Vol. 3, No. 1-4, pp. 165-178.

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References

2002Social Foundations of Thought and Action 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1986Communication and Persuasion 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1927The Public and its Problems 1987Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object.2003Public Relations Review 1978Political communication and public opinion in America

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