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Buying less, more often: an evaluation of sachet marketing strategy in an emerging market
0 references·2 citing·8 second hop
Buying less, more often: an evaluation of sachet marketing strategy in an emerging market (2009)Buying less, more often: an evaluation of…Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets (2022)Role of word-of-mouth communi…Managerial insights into sachet marketing strategies and popularity in the Philippines (2011)Managerial insights into sach…Case Study Research: Design and Methods (1984)Case Study Research (2004)Theory Building From Cases: Opportunities And Challenges (2007)Social Responsibility Facilitates the Intergenerational Transmission of Attitudes Toward Green Purchasing in a Non-Western Country: Evidence from the Philippines (2021)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Role of perceived brand globalness and localness in developing consumer word-of-mouth in the hospitality industry (2023)
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  • 2011Managerial insights into sachet marketing strategies and popularity in the Philippines25 cited
  • 2022Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets17 cited

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