The Finnish Road Weather Business Ecosystem - Turning Societal Benefits into Business and the Other Way Round

Abstract

This paper investigates the winter road maintenance ecosystem in Finland and discusses its importance in ensuring mobility. The ecosystem model is illustrated using the Customer Value Chain Analysis (CVCA) tool and is constructed based on publicly available material and direct information from stakeholders. The model describes the roles and functions of stakeholders and their value network. With the help of the model, further analysis based on value analysis and value theory is conducted to evaluate the current ecosystem. The service and product offerings of individual stakeholders are isolated and described in more detail. The main idea is to show how individual offerings can supplement each other in the process of value co-creation. To enhance and co-create value, collaborative development of the ecosystem is perceived as the best value capturing strategy.

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