Professionalism in Public Relations Pedagogy

Abstract

Based on a concept of professionalism, this study analyzed and compared current public relations curricula of higher education among the United States, the United Kingdom, and South Korea. In terms of three educational orientations, results indicated that public relations education in the United States is the most balanced among theoretical, skill-based, and practical content; U.K. schools offer more theoretical courses, and South Korean schools are significantly more concerned with skill-based and practical courses.

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