How to Ask Questions about Drinking and Sex: Response Effects in Measuring Consumer Behavior

Ed Blair · Seymour Sudman · Norman M. Bradburn

111 citations0/0 files storedJournal of Marketing Research

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Survey Methodology and Nonresponse Psychometric Methodologies and Testing Survey Sampling and Estimation Techniques

Abstract

This article reports a nationwide study of response effects based on answers from almost 1,200 respondents to threatening behavioral questions presented in various formats. Results indicate that threatening questions requiring yes-or-no answers can be asked in any format, but that threatening questions requiring quantified answers are best asked in open-ended, long questions with respondent-familiar wording.

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1976Response Effects in Surveys: A Review and Synthesis.1948Sexual Behavior in the Human Male 1976An Investigation of Interview Method, Threat and Response Distortion 1966Polygraph and Interview Validation of Self-Reported Deviant Behavior 1959Relationships of measures of anxiety and experimental instructions to word association test performance.1952Normative data obtained in the house-to-house administration of a psychosomatic inventory.

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1990Methodological problems in AIDS behavioral research: Influences on measurement error and participation bias in studies of sexual behavior.1980A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein 1981Problems and Challenges in Social Marketing 1999A framework for conceptualizing reporting bias and its antecedents in interviews assessing human sexuality 2004Response Alternatives: The Impact of Their Choice and Presentation Order

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