The Effects of Television on the Reading and the Buying of Newspapers and Magazines

William A. Belson

48 citations0/0 files storedPublic Opinion Quarterly

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Journalism and Media Studies Media, Journalism, and Communication History Media Studies and Communication

Abstract

Over recent years there has been a decline in the circulation of many newspapers and magazines in Britain. This report is based on the first of three studies* by the writer, carried out to determine the causes of the decline. It deals with the influence of television upon the circulation and reading of fifty-three national publications.

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