Network actors' participation in B2B SME brandingMinna Mäläskä, Saila Saraniemi, Jaana Tähtinen2011-09-30articleIndustrial Marketing Management109 citationsclosedNo readable copy stored yet — this record is metadata only.Corporate Identity and ReputationMarketing and Advertising StrategiesBusiness Strategy and InnovationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 109 citations exist upstream.References2006Using thematic analysis in psychology1998Basics of qualitative research : techniques and procedures for developing grounded theory1990Qualitative evaluation and research methods1990Qualitative evaluation and research methods2003Evolving to a New Dominant Logic for Marketing2007Narrative Methods for the Human Sciences1995Developing relationships in business networks1992Network Dyads in Entrepreneurial Settings: A Study of the Governance of Exchange RelationshipsCited by2013Strategic network marketing in technology SMEs2022How to build a conscientious corporate brand together with business partners: A case study of Unilever2017Development of new B2B venture corporate brand identity: A narrative performance approach2024The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model2018Digital enablement and its role in internal branding: A case study of HUANYI travel agency2016Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs)2017Strategic and operational alignment of sales-marketing interfaces: Dual paths within an SME configuration2014Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance