Article2002

An Exploratory Cross-Cultural Analysis of the Values of Materialism

68 citations0/0 files storedJournal of International Consumer Marketing

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Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values Consumer Behavior and Market Dynamics

Abstract

Given the increasing importance of international business, marketers with an understanding of the values associated with materialism across cultures would operate with a significant competitive advantage. The current study explores the values affiliated with materialism held by 1,009 respondents in four countries: Australia, France, Mexico and the United States. Results of the analysis indicate differences in the internal and external values associated with high and low-materialist between countries. Implications for marketing strategy are suggested.

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References

1981Culture's Consequences: International Differences in Work-Related Values 1997Motivation and Personality 1970Back-Translation for Cross-Cultural Research 2025Advances in Consumer Research 1973The nature of human values 1993Motivation and personality 1998Assessing Measurement Invariance in Cross‐National Consumer Research 1987Toward a universal psychological structure of human values.

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