Attracting individuals and crowds with multimedia and a virtual artifact during a museum at night event

Abstract

19 May 2012 was a very special date in Europe. Museums stayed open late in the night and invited visitors for free as part of the Museum at Night event. The challenge for museums at that night was to attract the crowds of visitors with the artifacts from museum collections. The paper presents a scenario of a Museum at Night presentation at the Museum of Musical Instruments in Poznan Poland that was devoted to a historical clavichord. The old instrument was exposed together with its fully operational virtual copy that could be played using a multi-touch screen. This kind of presentation, although very attractive for individual visitors, for groups gains additional value if it is accompanied by a multimedia presentation, music, film and oral explanation. A synergy of various stimuli proved to be compelling also during another event of this kind held at the University, called Scientists at Night.

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