Sex Stereotyping of Occupations in Relation to Television Representations and Census Facts

Clark R. McCauley · Krishna Thangavelu · Paul N. Rozin

43 citations0/0 files storedBasic and Applied Social Psychology

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Media, Gender, and Advertising Social and Intergroup Psychology Science Education and Perceptions

Abstract

This study asked five groups of respondents (including high school students, college students, and rail commuters) for percentage estimates of demographic and sex-stereotyped occupational categories. These estimates were compared with U.S. Census data for, and television representation of, the same categories. results indicate that the groups of respondents are similar in their misperceptions of social reality as defined by census data and that TV also distorts reality, but that respondents' distortions and TV distortions are not similar. Further, no correlation was found between time spent watching TV and category estimates or between time spent watching TV and strength of sex stereotyping of occupations. These results do not support the claim that TV is responsible for distorted social perceptions. In fact, respondents' distortions were consistently in the direction of overestimating sexual quality in occupations; that is, they were consistently antistereotypic.

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References

1976Living with Television: The Violence Profile 1982Facts versus fears: Understanding perceived risk 1934Experimental Social Psychology 1980Stereotyping: From prejudice to prediction.1980Aging with Television: Images on Television Drama and Conceptions of Social Reality 1978An individual and quantitative measure of stereotypes.1982Television and adolescents' sex role stereotypes: A longitudinal study.

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