Tell Me Your Name and I'll Tell You How Creative Your Work Is: Author's Name and Gender as Factors Influencing Assessment of Products' Creativity in Four Different Domains

Abstract

The main goal of this study was to examine the effects of authors’ name and gender on judges’ assessment of product creativity in 4 different domains (art, science, music, and poetry). A total of 119 participants divided into 5 groups assessed products signed with a fictional author's name (unique vs. typical, male vs. female) or in an anonymous condition. It was observed that depending on the domain, the uniqueness of the author's name and her or his gender was associated with the assessment of creativity of the product. A poem and painting signed with an unusual name and a piece of music whose authorship was attributed to a man with a unique name were assessed as especially creative. In case of scientific theory, works attributed to men were assessed as significantly more creative than those of women. The results are discussed in light of the attributional approach to creativity.

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