A content newspaper analysis of Dutch industry

Abstract

In what way do Dutch newspapers report about large Dutch enterprises and to what extent are differences in media coverage caused by business‐related variables and/or media related variables? A content analysis of 2,354 articles from Dutch newspapers about 25 Dutch companies shows that companies differ in the way they are covered by newspapers. Both branch and number of employees have an effect on the volume of news. Publishing and transport companies show a higher volume than other branches. Also De Telegraaf, de Volkskrant and NRC Handelsblad show higher volumes than Algemeen Dagblad and Trouw. Stock value, change in share price and change in profit do not seem to have any effect on volume of news, although change in profit does have an effect on number of articles. A judgement score is also calculated for each article. Newspapers do not differ from each other in the way they cover companies. Only branch and change in profit show an effect on judgement score.

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