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Social media competitive analysis and text mining: A case study in the pizza industry · Study

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Social media competitive analysis and text mining: A case study in the pizza industry

Wu He, Shenghua Zha, Ling Li

2013-02-04articleInternational Journal of Information Management899 citationsclosed

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Digital Marketing and Social Media Sentiment Analysis and Opinion Mining Computational and Text Analysis Methods

Abstract

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Citations in this library

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References

2009Users of the world, unite! The challenges and opportunities of Social Media

2011Social media? Get serious! Understanding the functional building blocks of social media

2009Social media: The new hybrid element of the promotion mix

1973Uses and Gratifications Research

2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

2004Using Online Conversations to Study Word-of-Mouth Communication

2009Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes

2008MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites

Cited by

2020Big Data Analytics in Building the Competitive Intelligence of Organizations

2019Social media marketing: Who is watching the watchers?

2016A survey of the applications of text mining in financial domain

2019Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews

2016Beyond likes and tweets: Consumer engagement behavior and movie box office in social media

2017The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing

2017Business intelligence in online customer textual reviews: Understanding consumer perceptions and influential factors

2016E-WOM from e-commerce websites and social media: Which will consumers adopt?

Details

Year2013

Typearticle

VenueInternational Journal of Information Management

Languageen

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Identifiers

doi10.1016/j.ijinfomgt.2013.01.001

openalex_workW1978712750

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