Virtual snakes and ladders: social networks and the relationship marketing loyalty ladderSally Harridge‐March, Sarah Quinton2009-05-18articleThe Marketing Review53 citationsclosedNo readable copy stored yet — this record is metadata only.Customer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 53 citations exist upstream.References1994Situated Learning: Legitimate Peripheral Participation.1983Emerging perspectives on services marketing1994Quo Vadis, marketing? Toward a relationship marketing paradigm1998On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture2007Relationship marketing and customer loyalty2006A Typology of Virtual Communities: A Multi-Disciplinary Foundation for Future Research2000Lurker demographics1999Word‐of‐mouth communication in the service marketplaceCited by2013Relationship Marketing and Social Media in Sport2010Social Media and its implications for Viral Marketing