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Comparative advertising: disclosing horizontal match information
13 references·16 citing·39 second hop
Comparative advertising: disclosing horizontal match information (2009)Comparative advertising: disclosing horiz…Chapter 28 The Economic Analysis of Advertising (2007)Chapter 28 The Economic Analy…The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising (2006)The Effects of Information Pr…Advertising Content (2006)Advertising ContentThe economic analysis of advertising (2005)The economic analysis of adve…Pricing, Product Diversity, and Search Costs: A Bertrand-Chamberlin-Diamond Model (1999)Pricing, Product Diversity, a…Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Comparative versus Noncompara…Aggregation and Imperfect Competition: On the Existence of Equilibrium (1991)Aggregation and Imperfect Com…True Monopolistic Competition as a Result of Imperfect Information (1986)True Monopolistic Competition…Informative Advertising with Differentiated Products (1984)Informative Advertising with …The Informational Role of Warranties and Private Disclosure about Product Quality (1981)The Informational Role of War…Good News and Bad News: Representation Theorems and Applications (1981)Good News and Bad News: Repre…Equilibrium Distributions of Sales and Advertising Prices (1977)Equilibrium Distributions of …Advertising as Information (1974)Advertising as InformationBlockchain adoption in retail operations: Stablecoins and traceability (2023)Blockchain adoption in retail…Beating the Algorithm: Consumer Manipulation, Personalized Pricing, and Big Data Management (2022)Beating the Algorithm: Consum…Negative peer disclosure (2021)Negative peer disclosureProduct Fit Uncertainty and Information Provision in a Distribution Channel (2020)Product Fit Uncertainty and I…Information Management and Pricing in Platform Markets (2018)Information Management and Pr…Prominent Attributes Under Limited Attention (2017)Prominent Attributes Under Li…Online Shopping and Platform Design with Ex Ante Registration Requirements (2017)Online Shopping and Platform …Deceptive Advertising with Rational Buyers (2017)Deceptive Advertising with Ra…Push‐me pull‐you: comparative advertising in the OTC analgesics industry (2016)Push‐me pull‐you: comparative…Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management (2015)Should Ad Spending Increase o…Advertising in Markets (2015)Advertising in MarketsPersuasive Puffery (2014)Persuasive PufferyManufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand (2014)Manufacturer's pricing strate…When does a firm disclose product information? (2012)When does a firm disclose pro…Social Learning and Dynamic Pricing of Durable Goods (2011)Social Learning and Dynamic P…Buyer Confusion and Market Prices (2010)Buyer Confusion and Market Pr…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Moral Hazard and Observability (1979)An Analysis of the Principal-Agent Problem (1983)Aggregation and Linearity in the Provision of Intertemporal Incentives (1987)The Theory of Incentives: The Principal-Agent Model (2001)A model of price adjustment (1971)Monopolistic Competition with Outside Goods (1979)Equilibrium with Product Differentiation (1985)MARKET SIZE MATTERS (2005)Prominence and consumer search (2009)A search cost model of obfuscation (2012)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)A New Approach to Consumer Theory (1976)Stability in Competition (1990)Patent Expiration, Entry, and Competition in the U.S. Pharmaceutical Industry (1991)Competition in Multi-characteristics Spaces: Hotelling Was Almost Right (1998)Competitive Price Discrimination (2001)Conditional logit analysis of qualitative choice behavior (1972)Advertising, Breadth of Ownership, and Liquidity (2003)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Voluntary disclosure with a strategic opponent (1990)Investor psychology in capital markets: evidence and policy implications (2002)The Economics of Privacy (2016)Number of sellers, average prices, and price dispersion (2004)Price‐increasing competition (2008)Looking into the Black Box: A Survey of the Matching FunctionOn the Efficiency of Matching and Related Models of Search and Unemployment (1990)Micro-Foundations of Urban Agglomeration Economies (2003)Electoral Competition and Special Interest Politics (1996)Distance, Lending Relationships, and Competition (2005)Persuasion: Empirical Evidence (2010)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)
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References

  • 1974Advertising as Information3,430 cited
  • 1981Good News and Bad News: Representation Theorems and Applications3,198 cited
  • 1981The Informational Role of Warranties and Private Disclosure about Product Quality2,491 cited
  • 1977Equilibrium Distributions of Sales and Advertising Prices1,034 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 2005The economic analysis of advertising677 cited
  • 1991Aggregation and Imperfect Competition: On the Existence of Equilibrium665 cited
  • 2007Chapter 28 The Economic Analysis of Advertising547 cited
  • 1999Pricing, Product Diversity, and Search Costs: A Bertrand-Chamberlin-Diamond Model411 cited
  • 1986True Monopolistic Competition as a Result of Imperfect Information397 cited
  • 1997Comparative versus Noncomparative Advertising: A Meta-Analysis282 cited
  • 2006Advertising Content247 cited
  • 2006The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising223 cited

Cited by

  • 2015Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management130 cited
  • 2010Buyer Confusion and Market Prices

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96 cited
  • 2011Social Learning and Dynamic Pricing of Durable Goods87 cited
  • 2014Persuasive Puffery83 cited
  • 2021Negative peer disclosure76 cited
  • 2020Product Fit Uncertainty and Information Provision in a Distribution Channel75 cited
  • 2018Information Management and Pricing in Platform Markets74 cited
  • 2014Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand73 cited
  • 2017Deceptive Advertising with Rational Buyers68 cited
  • 2012When does a firm disclose product information?62 cited
  • 2022Beating the Algorithm: Consumer Manipulation, Personalized Pricing, and Big Data Management59 cited
  • 2023Blockchain adoption in retail operations: Stablecoins and traceability49 cited
  • 2017Prominent Attributes Under Limited Attention43 cited
  • 2017Online Shopping and Platform Design with Ex Ante Registration Requirements41 cited
  • 2016Push‐me pull‐you: comparative advertising in the OTC analgesics industry37 cited
  • 2015Advertising in Markets36 cited