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The Moderating Effect of Relationship Norm Salience on Consumers' Loss Aversion: Figure 1
16 references·16 citing·30 second hopsampled
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(1992)On the social nature of nonso…Advances in prospect theory: Cumulative representation of uncertainty (1992)Advances in prospect theory: …Experimental Tests of the Endowment Effect and the Coase Theorem (1990)Experimental Tests of the End…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Possessions and the Extended Self (1988)Possessions and the Extended …Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Toward a positive theory of consumer choice (1980)Toward a positive theory of c…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Fifty‐two years of consumer research based on social exchange theory: A review and research agenda using topic modeling (2024)Fifty‐two years of consumer r…Treat for affection? Customers’ differentiated responses to pro-customer deviance (2022)Treat for affection? Customer…Success factors driving consumer reuse intention of mobile shopping application channel (2021)Success factors driving consu…Touch Versus Tech in Service Encounters (2020)Touch Versus Tech in Service …Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses (2020)Highlighting Effort Versus Ta…How leader gender influences external audience response to organizational failures. (2019)How leader gender influences …Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion (2019)Charities Can Increase the Ef…A Framework for the Consumer Psychology of Morality in the Marketplace (2018)A Framework for the Consumer …Culture, Relationship Norms, and Dual Entitlement (2017)Culture, Relationship Norms, …Looking ahead or looking back: Current evaluations and the effect of psychological connectedness to a temporal self (2015)Looking ahead or looking back…Lessons Learned about Consumers’ Relationships with Their Brands (2014)Lessons Learned about Consume…How Does Corporate Social Responsibility Affect Consumer Response to Service Failure in Buyer–Seller Relationships? 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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.32,408 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.31,356 cited
  • 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1980Toward a positive theory of consumer choice5,574 cited
  • 1990Experimental Tests of the Endowment Effect and the Coase Theorem3,192 cited
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  • 2004When Good Brands Do Bad1,552 cited
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  • 2004Heart Strings and Purse Strings958 cited
  • 1993Commitment Processes in Close Relationships: An Interdependence Analysis

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891 cited
  • 1992On the social nature of nonsocial perception: The mere ownership effect.734 cited
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