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ArticleConsideration Set Measurement

JAMES J. BROWN1992

Article1992

Consideration Set Measurement

JAMES J. BROWN · Albert R. Wildt

79 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

2013Experimental Design: Procedures for the Behavioral Sciences 1971The Theory of Buyer Behavior 1975Situational Variables and Consumer Behavior 1990An Evaluation Cost Model of Consideration Sets 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations 1991Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions 1974An Exploratory Assessment of Situational Effects in Buyer Behavior 1975Consumer Behavior and Product Performance: An Alternative Conceptualization

Cited by

2005A self-regulatory model of consideration set formation 2009NON-COMPENSATORY (AND COMPENSATORY) MODELS OF CONSIDERATION-SET DECISIONS 1993An exploratory investigation of consumer decision making in the service sector 2005The Composition of Consideration and Choice Sets in Undergraduate University Choice: An Exploratory Study 1995Advertising and the stability of consideration sets over multiple purchase occasions

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2009DESTINATION CHOICE SETSarticle · 7 shared references 1999The Effects of Country-of-Brand and Brand Name on Product Evaluation and Considerationarticle · 6 shared references 1995The Spatial Representation of Heterogeneous Consideration Setsarticle · 6 shared references 1991Substitution in Use and the Role of Usage Context in Product Category Structuresarticle · 5 shared references 1995What is the role of consideration sets in choice modeling?article · 5 shared references 1995Advertising and the stability of consideration sets over multiple purchase occasionsarticle · 5 shared references

Details

Year1992

Typearticle

Published1992-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations79

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf02723410

openalex_workW1978785857

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2002

Determinants of Awareness, Consideration, and Choice Set Size in University Choice

2011Rebranding Employment Branding: Establishing a New Research Agenda to Explore the Attributes, Antecedents, and Consequences of Workers' Employment Brand Knowledge

1995The Spatial Representation of Heterogeneous Consideration Sets