Branding from the inside out

Nader T. Tavassoli

97 citations0/0 files storedLondon Business School Review

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Marketing and Advertising Strategies Employer Branding and e-HRM Corporate Identity and Reputation

Abstract

One seldom thinks of the human resource function as a base for marketing, but Nader Tavassoli makes a persuasive case for starting your branding strategy with your own employees.

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2021The impact of employee engagement, organisational support and employer branding on internal communication satisfaction 2016Mapping the domain of the fragmented field of internal branding 2018The relationship between reputation, employer branding and corporate social responsibility 2012Identifying Dimensions of Attractiveness in Employer Branding: Effects of Age, Gender, and Current Employment Status 2011Employee brand equity: Scale development and validation 2011An employer brand predictive model for talent attraction and retention 2013Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence 2019Employer Branding: Understanding Employer Attractiveness of IT Companies

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