How Uses and Gratifications Affect Recall of Television News

Walter Gantz

88 citations0/0 files storedJournalism Quarterly

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Media Studies and Communication Journalism and Media Studies Media Influence and Health

Abstract

While those who watch TV news primarily to gain information recall more than others, casual viewers recall more than those seeking diversion or both diversion and information.

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2008Explaining the Relationship between Internet Use and Interpersonal Trust: Taking into Account Motivation and Information Overload 1991Effects of a Prosocial Television Soap Opera in Promoting Women's Status 2013Learning about Politics From The Daily Show : The Role of Viewer Orientation and Processing Motivations 1994Interest, the knowledge gap, and television programming 2013Seek and You Shall Find? How Need for Orientation Moderates Knowledge Gain from Twitter Use 1983Learning from television news: A critique of the research 1983The Attention Factor in Recalling Network Television News 1989Influence of presentation features and news content on learning from television news

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