Moroccan Sex-Based Linguistic Difference in Bargaining

Abstract

Based on a study of more than 60 bargaining exchanges, the author demonstrates that men use more solidarity linguistic devices than women. But it was also evident that women were more likely to look at bargaining as a manifestation or sign of one's housekeeping skills and that their more extensive use of insisting strategies of bargaining is seen as a daring act of assertiveness. Men feel that such strategies could be face threatening and reduce their inherited social power and superiority.

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