Linguistic stereotypes: nice accent — nice person?

Abstract

This study reports on an attitude survey using a matched-guise technique among Speakers ofthe three main languages ofthe Eastern Cape: English, Afrikaans, and Xhosa. We wished to investigate the extent to which Speakers in the area were using language and accent to make judgments aboutpeople, and to examine the stereotypical views regarding these languages and their Speakers. The relationship in South Africa between power, stereotypes, and language is briefly examined in order to show how, owing to events over the last 200 yearst power is very unequally distributed, and social position depends primarily and significantly on race and linguistic affiliation, which have determined education and employment opportunities. A detailed analysis ofresults reveals that discrimination against people may well be linked to the sort of language they use.

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