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Product type and consumers’ perception of online consumer reviews · Study

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ArticleProduct type and consumers’ perception of online consumer reviews

Soon-Yong Bae2011

Article2011

Product type and consumers’ perception of online consumer reviews

Soon-Yong Bae · Taesik Lee

133 citations·0/0 files stored·Electronic Markets

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Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

2006The Effect of Word of Mouth on Sales: Online Book Reviews 1970Information and Consumer Behavior 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities 1974Advertising as Information 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces 2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

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2011Conceptualising electronic word of mouth activityarticle · 15 shared references 2011Research Note —The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Productsarticle · 12 shared references 2012Differential Effects of Provider Recommendations and Consumer Reviews in E-Commerce Transactions: An Experimental Studyarticle · 11 shared references 2015Will video be the next generation of e-commerce product reviews? Presentation format and the role of product typearticle · 11 shared references 2010Gender differences in consumers’ perception of online consumer reviewsarticle · 10 shared references 2020Electronic word of mouth in tourism and hospitality consumer behaviour: state of the artarticle · 10 shared references

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Year2011

Typearticle

Published2011-11-21

VenueElectronic Markets

ISSN-L1019-6781

Languageen

Citations133

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1007/s12525-011-0072-0

openalex_workW1979225258

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